MY APPROACH
I work with a clear, human-centred and responsible storytelling approach. My work is grounded in research, empathy and precise language. I help teams tell stories that resonate — without clichés, simplifications or dramatic over-staging.
WHAT CLIENTS VALUE ABOUT ME
- strategic thinking
- clear, accessible language
- journalistic accuracy
- sensitivity in complex or vulnerable contexts
- structured, solution-oriented execution
WHO I WORK WITH
- media organisations
- NGOs & foundations
- creative and campaign teams
- TV & podcast productions
- organisations working on complex social issues
WHAT I OFFER
NARRATIVES & COMMUNICATIONS
I develop narrative frameworks, communication concepts and strategic storylines for projects, campaigns and brands. The core question always remains: What story are we telling — and why?
- Narrative frameworks (core messages, story architecture)
- Review and analysis of existing communication (wording, tone, positioning)
- Development of a coherent narrative storyline
- Strategic sparring & editorial consultation for teams and decision-makers
STORYTELLING WORKSHOPS
Half- or full-day workshops for teams working with complex social, political or humanitarian topics – designed to build a clear, authentic and responsible storytelling approach.
- How to communicate impact without pathos
- Translating complexity into clear, accessible narratives
- Language that builds trust
- What responsible storytelling looks like
- Practical exercises: scene-based writing, perspective shifts, narrative structure
EDITORIAL WORK, DIRECTING & CONCEPT DEVELOPTMENT
I support journalistic and documentary projects from the initial idea to the final script – editorially, conceptually and in practical production. I work at the intersection of journalism, documentary film and strategic communication – without compromising the integrity of any of these formats.
- Development and refinement of concepts (documentary, podcast, report, campaign)
- Script development, treatments and outlines
- Editorial consulting / second pair of eyes
- Journalistic research & article development
- Sensitivity checks (perspectives, language, power dynamics, framing)
- Structuring stories and narrative arcs
- Directing & producing short-form video pieces (news, reports, social formats)
- Filming on location (small crews or lightweight setups: news, doc, social)
- Conducting interviews (on-site or remote)
- Writing for print, online and culture journalism
PANEL DISCUSSIONS
I host panels and public conversations – particularly on media, conflict reporting, human rights, and underreported stories. My approach combines clarity, empathy and structured guidance, creating a space where complex topics can be discussed accessibly and responsibly.
I'm available for events, institutions and organisations that seek a moderated dialogue grounded in journalistic integrity.