HOW I WORK

MY APPROACH

I work with a clear, human-centred and responsible storytelling approach. My work is grounded in research, empathy and precise language. I help teams tell stories that resonate — without clichés, simplifications or dramatic over-staging.

WHAT CLIENTS VALUE ABOUT ME

  • strategic thinking
  • clear, accessible language
  • journalistic accuracy
  • sensitivity in complex or vulnerable contexts
  • structured, solution-oriented execution

WHO I WORK WITH

  • media organisations
  • NGOs & foundations
  • creative and campaign teams
  • TV & podcast productions
  • organisations working on complex social issues

WHAT I OFFER

NARRATIVES & COMMUNICATIONS

I develop narrative frameworks, communication concepts and strategic storylines for projects, campaigns and brands. The core question always remains: What story are we telling — and why?

  • Narrative frameworks (core messages, story architecture)
  • Review and analysis of existing communication (wording, tone, positioning)
  • Development of a coherent narrative storyline
  • Strategic sparring & editorial consultation for teams and decision-makers

STORYTELLING WORKSHOPS

Half- or full-day workshops for teams working with complex social, political or humanitarian topics – designed to build a clear, authentic and responsible storytelling approach.

  • How to communicate impact without pathos
  • Translating complexity into clear, accessible narratives
  • Language that builds trust
  • What responsible storytelling looks like
  • Practical exercises: scene-based writing, perspective shifts, narrative structure

EDITORIAL WORK, DIRECTING & CONCEPT DEVELOPTMENT

I support journalistic and documentary projects from the initial idea to the final script – editorially, conceptually and in practical production. I work at the intersection of journalism, documentary film and strategic communication – without compromising the integrity of any of these formats.

  • Development and refinement of concepts (documentary, podcast, report, campaign)
  • Script development, treatments and outlines
  • Editorial consulting / second pair of eyes
  • Journalistic research & article development
  • Sensitivity checks (perspectives, language, power dynamics, framing)
  • Structuring stories and narrative arcs
  • Directing & producing short-form video pieces (news, reports, social formats)
  • Filming on location (small crews or lightweight setups: news, doc, social)
  • Conducting interviews (on-site or remote)
  • Writing for print, online and culture journalism

PANEL DISCUSSIONS

I host panels and public conversations – particularly on media, conflict reporting, human rights, and underreported stories. My approach combines clarity, empathy and structured guidance, creating a space where complex topics can be discussed accessibly and responsibly.

I'm available for events, institutions and organisations that seek a moderated dialogue grounded in journalistic integrity.